What is Influencer Marketing? Why is it important to establish Influencer Marketing strategies on Instagram? How can influencer marketing with Instagrammers help a brand ? Benefits of Influencer I talk about all this and more in this article about one of the most effective digital marketing strategies currently. Influencer marketing is a type of marketing strategy used by brands that consists of taking advantage of the reputation and fame of influential people to send their commercial proposal or message to a greater number of people.

Today it is one more

Action that many companies and brands use within their digital marketing plan as a strategy to improve the brand’s results. Here are some of the most successful executive data Influencer Marketing campaigns to give you an idea of ​​their importance. It can be concluded that Instagram has definitely become the best “showcase” for Influencer Marketing. But as in everything that happens in digital Marketing, when a strategy begins to stand out everyone tries to take advantage of it and ends up becoming saturated. And possibly for this reason, the influencer marketing sector presents saturation and inflation in “influencer” profiles with thousands of “fake” followers, so brands are looking for other alternatives.

Due to this Benefits of Influencer

In 2019, this influencer marketing strategy has turned to. Micro-influencers since they are a very valid option for those who see the sector as “too saturated.” So micro-influencers IG Users are the best option to the inflation of “top influencer” profiles. And therefore, the importance of developing marketing strategies with Instagramers is vital as they are the most effective profiles when it comes to achieving results for the majority of brands. . The freshness of their images through natural photographs and videos, their great activity in stories and live shows, or the humor and self-confidence that their publications exude, transmit the passion of these professionals for their work and the community likes that a lot and transmits great credibility. to Instagrammers and with this, they make this profile ‘number one’ for influencer marketing campaigns on Instagram in 2019 .