Email marketing . Email marketing is the star tool in lead nurturing, and it’s no coincidence.
Emails allow you to get in direct
Contact with your leads, one-on-one and through personalized content based on their needs. Since you have control of the channel, you can say exactly when the impacts are received. And what’s more, today there are many tools that allow you to automate lead nurturing through email in a simple way.
Events .
Organizing an event is more expensive
Than sending an email, but the impact you can achieve is also much greater. Events provide a lot of value to the user, allow direct contact with potential clients and make you gain visibility in the market as a reference expert. For example, at Cyberclick we organize the Smartketing event every year .
Offers and promotions
Once the lead knows you and you have America Cell Phone Number List to gain their trust, you will have to start working towards conversion. A key resource for this is offers and promotions, always adapted to the particular interests of each user. It is also a good opportunity to introduce the sense of urgency that we have just discussed.
Social nurturing
This tactic is based on awakening and maintaining the interest of potential leads through social networks. To do this, it is necessary to select and qualify the contacts we are going to target, arouse their curiosity about our brand, provide them with the necessary information so they understand what we do and maintain the relationship to offer value on an ongoing basis.
Special campaigns
Another good example would be Amazon’s Prime Day, which does not respond to a particular C Level Contact data such as Christmas or Black Friday but manages to mobilize buyers and sellers and multiply the results. In fact, in 2019 this action managed to sell 175 million products in two days , more than Black Friday and Cyber Monday together.
5 Hubspot tips to convert more with your lead nurturing
Create segmented content . Incorporating segmented content into your lead nurturing increases your sales opportunities by more than 20%. The type of content will depend on the characteristics of the lead (that is, which buyer persona they fit most), their behavior (what content or sections of the website they have shown interest in) and the phase of the sales cycle they are in.
Make your lead nurturing multichannel
Lead nurturing is usually associated with email, but as we have just seen, there are many more options! Combining actions on different channels, such as emails, events and social nurturing, multiplies the impact and the chances of converting.
Plan for multiple touchpoints
From the moment they enter the conversion funnel to the moment they become a customer, users receive 10 brand impacts on average. The numbers show that lead nurturing is a long process, but 49% of marketers include less than 5 touchpoints in their lead nurturing programs.
