Formerly known as Google Places and Google My Business, Google Business Profile is an easy-to-use tool to manage your online presence across the Google ecosystem (e.g., Search, Maps). While it has evolved over the years with new features, it largely remains the same. Having a complete Google Business Profile helps your company’s Local SEO and Global SEO. New features have recently rolled out; we’ll explore:
What Is Google Business Profile Google My Business
Google Business Profile is a powerful (and free) tool that allows you to manage and showcase your business profile across Google, including Search & Maps. This profile makes it easy for customers to find your business by displaying key information such as address, phone number, business Latest Mailing Database hours, etc. Your GPB can also have links back to specific locations pinned on Google Maps. Interested searchers can also view photographs and street views of storefronts and signage.
A Google Business Profile isn’t just for B2C or B2B businesses with locations where customers visit. The profile is also used for national and international businesses that serve customers virtually. 0
Truly optimizing, or at least filling in all of the possible information, can give your business an SEO boost (local, nationally, and internationally). Your business is eligible to be shown on Search Engine Results Pages (SERP), local listing and Google’s Knowledge Graph. Essentially, the listing gives your customers practical information they need to find and use your products or services. So, what do you need to do to get the most out of your Google Business Profile? Read on to find out.
What The Recent Updates Mean for Businesses
In 2021, Google announced that they are renaming “Google My Business” to ‘Business Profile Manager.’ This name change IG Users reflects Google’s efforts to expand the listings directly into search engine results pages (SERPs) for map-based businesses. The shift also retires its previous webpage experience for larger companies who have multiple locations.
Moving forward, the easiest way for businesses to manage their profile will be through Google Search and Maps, and the Google My Business website.